Jiji Ad Case Study — UNDERSTANDING AND FITTING THE CONSUMER’S JOURNEY PLAN
I popped into LinkedIn in line with my regular morning flow only to see ads from Jiji about houses for rent, cars and dredgers being shown to me. The ads about houses for rent was great, so was the one of the cars for sale, but a dredger? That killed the morale.
When deciding what to place as an ad (from a strategic point of view), its best to cluster similar things that are related into a bunch. This kinds of fits a typical consumer journey and may even lead the consumer into a consumer journey plan.
So in this case with Jiji ads,
House for rent > Cars for sale — PASS MARK
Dredgers following after was and is ‘a no brainer’ (like what would I need a dredger for, I resemble marine expert ni?)
This is/would be better
House for rent > Home appliance > Cars for sale.
Now, that makes sense and fits a consumer’s typical journey.
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